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Owners Just Do More!

CMA's News and Events

Valley Honda Earns President's Award 6 Years in a Row

For the 6th year in a row – every year since joining the CMA family – Valley Honda has earned the prestigious Honda President’s Award. This annual award is presented to Honda dealerships for exceptional performance in all facets of their operations - profitability, sales, vehicle condition, customer experience, service retention, and brand representation.

On Friday, May 5, representatives from American Honda Motor Company came to Valley to celebrate with us. Some of them are pictured above…
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Team CMA Plays it Forward

On April 30, CMA team members from our Charlottesville and Valley locations competed in a Human Foosball tournament to benefit Jefferson Area CHIP (Child Health Improvement Program). Team CMA won 3 games straight and made it to the playoffs! While we didn't win the CHIP Cup, it was a fun day for a good cause.

Jefferson Area CHiP partners with families to create a nurturing home environment and to promote the health and well-being…
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Valley Subaru Makes $24,000 Donation to the MaDee Project

The MaDee Project in Augusta County, VA can now "share the love" even more with families battling pediatric cancer, thanks to a $24,000 donation from Valley Subaru's "Share the Love Event."

The non-profit organization, named in honor of MaDee Boxler, provides financial support to families handling pediatric cancer. Boxler, who graduated from Fort Defiance High School, died in 2010 at 22 after battling Hodgkin's Lymphoma.

CLICK HERE to see the WHSV-TV3 news…
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Volvo Cville Year of Giving

Volvo Cars of Charlottesville has proclaimed 2017 as our Year of Giving! February 2017 through January 2018, we will feature a different local non-profit each month and will MATCH donations made with our donation code. CLICK HERE for more details. The featured non-profits include:
  • African American Teaching Fellows
  • Blue Ridge Area Food Bank
  • Sexual Assault Resource Agency
  • The Senior Center
  • ReadyKids
  • Jefferson Area CHIP
  • Boys & Girls Clubs of Central Virginia
  • UVA Children's Hospital
  • Habitat…
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Team CMA at NADA 100

Representatives of each of our 13 dealerships attended the NADA Convention & Expo, the world’s largest international gathering of franchised new-vehicle dealers. The convention included meetings with our manufacturers and other dealers, workshop training, and opportunities to learn about the latest equipment and technologies in our industry.

This is NADA’s 100th anniversary and CMA has been a part of it since we opened our first dealership in 1924. CMA’s Executive Chairman, H. Carter…
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CMA Awards 2016 NADA Grants

Phyllis Robertson, Page One Shenandoah Manager, receiving the check from Carolyn Kite KygerCMA is an active participant in the NADA Charitable Foundation Ambassador Program, through which we provide financial support to local community organizations. When CMA names an Ambassador, we make a contribution of $10,000 in the Ambassador’s name, or in recognition of someone living or deceased, to the NADA Charitable Foundation.

Page One was the first recipient of the Ambassador grant in honor of Carolyn K. Kyger. After almost 38 years with the CMA…
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CMA Raises $11,000 for Toy Lift 2016

Tom Powell, the Founder of Toy Lift, retired from CMA a few years ago after almost 20 years as our QuickLane Manager. Our CEO, Liza, wanted to do something special and knew that Tom would most appreciate a donation to the charity which he loves so much. So she started making phone calls to all the other car dealers in our area.

That year and every year since, CMA has come together with our competition…
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Creative Giving at Our Richmond Stores

We are so proud that all our CMA stores are doing so much for our communities during the holiday season. In addition to toy drives and food drives, our Richmond stores got creative and held a 50/50 raffle amongst CMA associates.

They were able to collect $1325, of which $662.50 will be used to purchase $25 gift cards from Walmart to give to the Christmas Mother. This is in addition to dozens of…

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Driven By Relationships

During a recent phone interview with the Richmond Times-Dispatch, our CEO, Liza Borches mentioned two things that drew her back to the retail side of the car business here in Virginia. The strong feeling of community that exists in Central Virginia had a significant pull, she said; the second thing that drew her back is the connections that are possible with customers. Those are two solid pillars on which to base a decision and build…
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