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A Special Message from CMA's CEO, Liza Borches

From the customer who asked us to deliver their new car to Bangor, Maine (after our driver had a negative Covid-19 test) to the customer who needed a loaner car on Christmas Day... for all the customers who invited us to their homes to pick up their cars for service or for safe at-home vehicle purchases. THANK YOU!

Please watch the video above for a special message from our CEO, Liza Borches.
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Liza Borches Receives Top Chamber Honor for 2020

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Liza Borches, president and CEO of Carter Myers Automotive, is the Charlottesville Regional Chamber of Commerce 2020 Business Leader of the Year.

When the COVID-19 pandemic slowed down business at Carter Myers Automotive dealerships, the business switched gears to help out community members. CMA created a community helpline and used their cars and staff to pick up groceries and medications or run other errands for people.

“So associates were coming in each day and people were kind of just standing around without a whole lot to do,” said Liza Borches, president and CEO of Carter Myers...
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Liza Borches Earns National Recognition

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Liza Borches, President & CEO of Carter Myers Automotive (CMA), has been named one of the 100 Leading Women in the North American Auto Industry by Automotive News.

“I am very honored to be recognized by Automotive News and know that there is still work to be done to encourage more women to consider a career in the auto industry, especially in retail and customer-connecting positions,” said Liza. “I hope that during my daughter’s…

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Carter Myers Celebrates 55 Years with CMA

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Please help us congratulate Carter Myers III on his 55th anniversary with Carter Myers Automotive! Now serving as CMA's Executive Chairman, Carter is the grandson and namesake of CMA's founder and joined the company after graduating from UVA's McIntire School of Commerce in 1965. He was elected CMA President in 1974.
Throughout his career, Carter has been a leader within the industry. He was elected President of VADA in 1995, and as Chair of NADA in 2002. In 2011, he was named Time Magazine's Virginia Dealer of the Year and in 2016, he received a Lifetime…
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CMA Purchases Subaru of Winchester

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CMA is pleased to announce the acquisition of Subaru of Winchester. The dealership will operate as CMA’s Subaru of Winchester at its existing location, 3019 Valley Avenue in Winchester, VA.

“We are excited to bring CMA’s mission of Moving Lives Forward to Winchester,” said Liza Borches, CMA’s President & CEO. “Our goal is to always be improving the lives of our associates, our customers, and our communities. The Subaru of Winchester team, led by GM Bobby Williams, has already been living that mission through their work with the local SPCA and the Subaru Love Promise program...
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Announcing CMA's Driving Lives Forward Initiative

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CMA is proud to partner with United Way of Greater Charlottesville to launch a new transportation initiative, Driving Lives Forward, to connect economically disadvantaged individuals and families with reliable vehicles and affordable auto loan financing.

“While working with UWGC for years on the self-sufficiency initiative, it was clear that lack of reliable and affordable transportation was a roadblock for many families in our community. As an auto dealer and community partner, I felt strongly that we needed to be part of the solution,” said Liza Borches, CMA’s President and CEO...
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Mindy Williams Receives National Subaru Recognition - AGAIN!

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Mindy Williams, CMA's Colonial Subaru Service Advisor, has been named a Subaru STAR for the second year in a row! She and her husband, Matt (a CMA technician), just recently had their first child and Mindy is already back to work serving customers.

From Subaru:

On behalf of Subaru of America, Inc., the DC Zone and myself, I want to congratulate you on being recognized as a Subaru Service Advisor STAR for 2019. This award is given only to the Top 10 Advisors who exhibit not only excellence in their job responsibilities, but also a strong commitment to the…
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CMA Featured in USA Today

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Over the past few months, we have been working hard at CMA to use this time to figure out how we can move more lives forward for our customers, our associates and our community. We know that customers want a better, more seamless and efficient car-buying experience. During COVID, we have streamlined our ability to deliver cars to our customers' homes, connect virtually, and help them truly enjoy the whole ownership experience.

CMA associates have been having a blast delivering cars to Maryland, North Carolina, West Virginia and many to homes just a few miles away from our dealerships…

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CMA is Here for You Beyond Sales & Service

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Auto dealerships have been designated across the country as an essential business. You still have places to go, whether it is to pick up groceries or prescriptions, to check on loves ones, or to seek medical care. We understand that you need reliable transportation. CMA is here for you.
Beyond transportation, we understand that there are people in our communities who need additional help, and many of our local non-profits do not have the same volunteer base they've had in the past. We've opened a helpline and have people on staff who are able...
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A message from our CEO about the Coronavirus and CMA

To our valued customers:
Carter Myers Automotive (CMA) is committed to ensuring the safety and well-being of our customers and all of our employee-owners. We are carefully monitoring the COVID-19 pandemic and all communications from the Centers for Disease Control (CDC), government agencies, local health officials, and our internal team to keep tabs on this ever-changing situation. We want our customers to feel confident and comfortable when visiting any CMA location for any of their automotive purchasing or servicing needs...
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