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Competing with Carvana, CarMax and... Cardoom?


Automotive News, August 2021

Matt Walsh said he thinks ads by online used-vehicle retailers Carvana and Vroom are creative and funny.

Their humor, though, is based on "decades-old stereotypes" about new-car dealerships that no longer match the consumer experience franchised auto retailers provide, said Walsh, vice president of operations at Carter Myers Automotive in Charlottesville, Va.

This sentiment that the upstart companies draw on outdated perceptions is one I heard from multiple dealership executives and marketing providers this spring while reporting a story...
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Congratulations to Rob Hudgins on celebrating 30 years with CMA!

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Rob is a life-long resident of the Charlottesville area. He currently lives in northern Albemarle with his wife Dawn, their daughters Laura and Elizabeth, and three dogs. When he’s not working, Rob enjoys riding his Harley Street 750, cooking, spending time with his family, and gardening.

At work, Rob’s diligence and commitment has helped CMA's Colonial Auto Center earn our reputation as the regional leader in Ford diesel repair. Rob has been a Ford Senior Master technician for over 20 years. He is the Ford Fleet team leader and...

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Liza Borches Honored with 2021 Leadership Award

1000 × 1500 CMA is proud to share that our CEO, Liza Borches, has been selected as one of only four executives in the Richmond, VA, area to receive a Leadership Award from the Richmond Times-Dispatch for 2021.

For the Leadership awards, employees were asked about their confidence in the leadership of their companies. These awards were given to one executive in each of the four Top Workplaces categories based on company size — mega, large, midsize and small. Liza is being honored in the Midsize company category. #ownersjustdomore #movinglivesforward

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CMA Unveils 4th Solar Dealership

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CMA celebrated Earth Day 2021 by turning on a new solar energy system at CMA’s Valley CDJR in Staunton, VA. CMA was the first dealer group in Virginia to embrace solar energy, beginning in 2018 with CMA’s Colonial Nissan in Charlottesville where we built a one-of-a-kind solar superstructure atop our parking garage. CMA’s next solar projects were at CMA’s Colonial Subaru in Chester and CMA’s Volvo Cars of Charlottesville.

“Transportation is a vital part of life. We are incredibly fortunate to be in an industry that helps humans get where they want and need to…
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A Special Message from CMA's CEO, Liza Borches



From the customer who asked us to deliver their new car to Bangor, Maine (after our driver had a negative Covid-19 test) to the customer who needed a loaner car on Christmas Day... for all the customers who invited us to their homes to pick up their cars for service or for safe at-home vehicle purchases. THANK YOU!

Please watch the video above for a special message from our CEO, Liza Borches.
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Liza Borches Receives Top Chamber Honor for 2020

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Liza Borches, president and CEO of Carter Myers Automotive, is the Charlottesville Regional Chamber of Commerce 2020 Business Leader of the Year.

When the COVID-19 pandemic slowed down business at Carter Myers Automotive dealerships, the business switched gears to help out community members. CMA created a community helpline and used their cars and staff to pick up groceries and medications or run other errands for people.

“So associates were coming in each day and people were kind of just standing around without a whole lot to do,” said Liza Borches, president and CEO of Carter Myers...
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Liza Borches Earns National Recognition

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Liza Borches, President & CEO of Carter Myers Automotive (CMA), has been named one of the 100 Leading Women in the North American Auto Industry by Automotive News.

“I am very honored to be recognized by Automotive News and know that there is still work to be done to encourage more women to consider a career in the auto industry, especially in retail and customer-connecting positions,” said Liza. “I hope that during my daughter’s…

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Carter Myers Celebrates 55 Years with CMA

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Please help us congratulate Carter Myers III on his 55th anniversary with Carter Myers Automotive! Now serving as CMA's Executive Chairman, Carter is the grandson and namesake of CMA's founder and joined the company after graduating from UVA's McIntire School of Commerce in 1965. He was elected CMA President in 1974.
Throughout his career, Carter has been a leader within the industry. He was elected President of VADA in 1995, and as Chair of NADA in 2002. In 2011, he was named Time Magazine's Virginia Dealer of the Year and in 2016, he received a Lifetime…
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CMA Purchases Subaru of Winchester

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CMA is pleased to announce the acquisition of Subaru of Winchester. The dealership will operate as CMA’s Subaru of Winchester at its existing location, 3019 Valley Avenue in Winchester, VA.

“We are excited to bring CMA’s mission of Moving Lives Forward to Winchester,” said Liza Borches, CMA’s President & CEO. “Our goal is to always be improving the lives of our associates, our customers, and our communities. The Subaru of Winchester team, led by GM Bobby Williams, has already been living that mission through their work with the local SPCA and the Subaru Love Promise program...
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Announcing CMA's Driving Lives Forward Initiative

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CMA is proud to partner with United Way of Greater Charlottesville to launch a new transportation initiative, Driving Lives Forward, to connect economically disadvantaged individuals and families with reliable vehicles and affordable auto loan financing.

“While working with UWGC for years on the self-sufficiency initiative, it was clear that lack of reliable and affordable transportation was a roadblock for many families in our community. As an auto dealer and community partner, I felt strongly that we needed to be part of the solution,” said Liza Borches, CMA’s President and CEO...
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