CMA's News and Events

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CMA's Valley Subaru donates blankets to UVA Cancer Center

CMA's Valley Subaru has donated more than 100 blankets and over 30 care kits for patients at the UVA Cancer Center Augusta location.

There were also handwritten notes from CMA employees and customers giving the patients some words of encouragement. Some notes featured messages stating, “Not all heroes wear capes”, “You’re amazing”, and “Stay strong”.

Learn more about our donation here:

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CMA's Carmen Hinton Wins National Video Contest

Congratulations to Carmen Hinton, Service Manager at CMA's Valley Subaru, on winning NADA's 2022 Women Driving Auto Retail video contest! Her win was announced at the NADA Show in Las Vegas. Watch this video to see our CEO, Liza, accepting the award on Carmen's behalf:

Carmen will receive a $1,000 gift card, complimentary registration to NADA Show 2023 in Dallas, and a scholarship to NADA’s Professional Series, a training program to foster talent working in any dealership department – a value of $2,995. Here's the winning video!

Congratulations, Carmen! We are so proud of…
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Congratulations to CMA’s 2021 Spark Plug Award winners!!

Since 1986, Spark Plug Awards have been a Carter Myers Automotive tradition. The Spark Plug is an award that is given to an associate who embodies our Owners Just Do More motto and has shown above average performance. Watch the video to learn about this year’s winners:


CMA's Colonial Auto Center

  • Wyatt Harker
  • Ron Holly
  • Chan Nesbit
  • Butch Rogers

CMA's Colonial Chevrolet

  • Jessie O'Neill
  • Will Thomas

CMA's Colonial Honda

  • Miranda Archer
  • Rae Morash
  • Wendy Sparks
  • Dennis "DNO" Womack

CMA's Colonial Hyundai

  • Adrian Kemp
  • Lexi Kerr
  • Robbie Roth

CMA's Colonial Kia

  • Steven Goodwin, in…
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CMA Acquires Miller Auto Group

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CMA is excited to announce the acquisition of Miller Auto Group, including two franchises in Winchester, VA, and three in Martinsburg, WV. With this acquisition, CMA will have 20 locations representing 18 new car brands and employing nearly 1,000 people.

"We have known the Miller family for many years and are excited to welcome their team to CMA," said Liza Borches, CMA's fourth-generation President & CEO. "As far back as the 1970s, George and John Miller worked with my dad (H. Carter Myers III) as West Virginia and Virginia dealers and through their leadership roles in NADA...

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Competing with Carvana, CarMax and... Cardoom?

Automotive News, August 2021

Matt Walsh said he thinks ads by online used-vehicle retailers Carvana and Vroom are creative and funny.

Their humor, though, is based on "decades-old stereotypes" about new-car dealerships that no longer match the consumer experience franchised auto retailers provide, said Walsh, vice president of operations at Carter Myers Automotive in Charlottesville, Va.

This sentiment that the upstart companies draw on outdated perceptions is one I heard from multiple dealership executives and marketing providers this spring while reporting a story...
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Congratulations to Rob Hudgins on celebrating 30 years with CMA!

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Rob is a life-long resident of the Charlottesville area. He currently lives in northern Albemarle with his wife Dawn, their daughters Laura and Elizabeth, and three dogs. When he’s not working, Rob enjoys riding his Harley Street 750, cooking, spending time with his family, and gardening.

At work, Rob’s diligence and commitment has helped CMA's Colonial Auto Center earn our reputation as the regional leader in Ford diesel repair. Rob has been a Ford Senior Master technician for over 20 years. He is the Ford Fleet team leader and...

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Liza Borches Honored with 2021 Leadership Award

1000 × 1500 CMA is proud to share that our CEO, Liza Borches, has been selected as one of only four executives in the Richmond, VA, area to receive a Leadership Award from the Richmond Times-Dispatch for 2021.

For the Leadership awards, employees were asked about their confidence in the leadership of their companies. These awards were given to one executive in each of the four Top Workplaces categories based on company size — mega, large, midsize and small. Liza is being honored in the Midsize company category. #ownersjustdomore #movinglivesforward

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CMA Unveils 4th Solar Dealership

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CMA celebrated Earth Day 2021 by turning on a new solar energy system at CMA’s Valley CDJR in Staunton, VA. CMA was the first dealer group in Virginia to embrace solar energy, beginning in 2018 with CMA’s Colonial Nissan in Charlottesville where we built a one-of-a-kind solar superstructure atop our parking garage. CMA’s next solar projects were at CMA’s Colonial Subaru in Chester and CMA’s Volvo Cars of Charlottesville.

“Transportation is a vital part of life. We are incredibly fortunate to be in an industry that helps humans get where they want and need to…
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A Special Message from CMA's CEO, Liza Borches

From the customer who asked us to deliver their new car to Bangor, Maine (after our driver had a negative Covid-19 test) to the customer who needed a loaner car on Christmas Day... for all the customers who invited us to their homes to pick up their cars for service or for safe at-home vehicle purchases. THANK YOU!

Please watch the video above for a special message from our CEO, Liza Borches.
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Liza Borches Receives Top Chamber Honor for 2020

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Liza Borches, president and CEO of Carter Myers Automotive, is the Charlottesville Regional Chamber of Commerce 2020 Business Leader of the Year.

When the COVID-19 pandemic slowed down business at Carter Myers Automotive dealerships, the business switched gears to help out community members. CMA created a community helpline and used their cars and staff to pick up groceries and medications or run other errands for people.

“So associates were coming in each day and people were kind of just standing around without a whole lot to do,” said Liza Borches, president and CEO of Carter Myers...
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