CMA's News and Events

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CMA's Valley Honda Wins President's Award for the 9th Straight Year!

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We are very excited to announce that CMA’s Valley Honda has once again won the prestigious Honda President’s Award for 2019. This marks the 9th consecutive year, every year since CMA took ownership!

​Only the top-performing Honda dealerships nationwide receive this award for excellence in customer satisfaction, sales performance, sales experience, service performance, and business operations. We want to thank the entire team at CMA’s Valley Honda who consistently deliver outstanding customer experiences.

#ownersjustdomore #movinglivesforward #9thyear #presidentsaward
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CMA Celebrates 2019 Myers' Flyers

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On Saturday, February 1, CMA recognized some of our outstanding associates at the Myers’ Flyers Class of 2019 Celebration at The Greenbrier Resort. Honorees included Technicians, Sales Associates, Service Advisors, and Finance Managers. This group along with their spouses, partners, and family members made a lasting impact on Carter Myers Automotive in 2019 with their incredible contributions to Moving Lives Forward for our customers, their fellow associates and our communities. 
#OwnersJustDoMore #95daysofCMA #MovingLivesForward
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CMA Celebrates 95 Year Anniversary


Today is the 95th anniversary of the day CMA opened the doors of our very first dealership!

On December 4, 1924, H. Carter Myers opened Petersburg Motor Company, Inc., a Ford dealership in downtown Petersburg, VA. CLICK HERE to read about CMA’s history from then until present day.

Celebrating our 95th year of business, CMA now includes 17 franchises in 15 locations across Virginia with more than 3000 vehicles in stock and over 670…

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Kim Turner Qualifies for National Hyundai Competition

Kim Turner, CMA's Colonial Hyundai Service Advisor, was invited to participate in Hyundai's Service Adviser Skills Challenge. The competition is designed to highlight Service Advisors' daily activities and to test their knowledge of Hyundai vehicles, their features, and maintenance. It included a written exam, a one-on-one interview with Hyundai's corporate team, and role play with one of Hyundai…
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CMA Participates in Intensive Ford Dealer Conference


Liza Borches, CEO of Carter Myers Automotive, and Brandon Stanhope, General Manager of CMA's Williamsburg Ford, participated in an intensive, four-day seminar for dealers in Dearborn, Michigan, sponsored by Ford Motor Company. The seminar discussed ways to meet or exceed customer expectations and to help those customers be more completely satisfied every time they visit the dealership to shop, to buy or lease a new or used vehicle, or to get their existing vehicle…
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Liza Borches Featured by FCA's Women Dealers

Fiat Chrysler Automobiles US (FCA) has nearly 100 women dealers who own more than 50% pf their dealerships. Recently, they chose to highlight Liza Borches, President and CEO of Carter Myers Automotive. CLICK HERE to read their article.

One item FCA highlighted is that CMA is not only a family-owned business, but we are also employee owned through a unique Employee Stock Ownership Plan (ESOP). All associates have the opportunity to earn ownership in the…
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CMA Partnering with Charlottesville Climate Collaborative


CMA’s Colonial Nissan is excited about partnering with Charlottesville Climate Collaborative. C3’s Driving Climate Solutions campaign will introduce broad sections of our community to Electric Vehicles (EVs) by documenting the first hand experiences of some of our neighbors.

First up is Teri Kent, also known as "Better World Betty". She shared her driving experience on the C3 blog. CLICK HERE to read it.
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CMA Donates to Local Pediatric Cancer Organizations


CMA took action during Pediatric Cancer Awareness Month by giving back to local organizations that support children and their families as the kids undergo cancer treatment. CMA has dealerships in five Virginia cities, and each region selected a local non-profit to support during the month of September. 
“CMA’s vision is Moving Lives Forward, and that includes moving lives forward within our communities,” said Liza Borches, CMA’s fourth-generation President & CEO, “As a local business…
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CMA at United Way Day of Caring

The CMA team was proud to participate in United Way's Day of Caring in Charlottesville on September 25, 2019. The Day of Caring is an opportunity for local non-profits to get volunteers to work on projects that aren't covered by their grants and staff. CMA volunteered at Piedmont CASA - Charlottesville, an organization that trains Court Appointed Special Advocates who work one-on-one with abused and endangered children to assist the courts in determining the…
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