CMA's News and Events

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CMA's Valley Honda Wins President's Award for the 9th Straight Year!

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We are very excited to announce that CMA’s Valley Honda has once again won the prestigious Honda President’s Award for 2019. This marks the 9th consecutive year, every year since CMA took ownership!

​Only the top-performing Honda dealerships nationwide receive this award for excellence in customer satisfaction, sales performance, sales experience, service performance, and business operations. We want to thank the entire team at CMA’s Valley Honda who consistently deliver outstanding customer experiences.

#ownersjustdomore #movinglivesforward #9thyear #presidentsaward
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CMA Presents Camp LIGHT with $23,000

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WHSV, February 5, 2020

On Wednesday, CMA's Valley Subaru surprised Camp LIGHT, a summer day camp for children with special needs and at-risk youth, with a check in the amount of $23,000.
 
This is the most money raised through the event for a local charity since they started Share the Love in the Shenandoah Valley in 2014.
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CMA Celebrates 2019 Myers' Flyers

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On Saturday, February 1, CMA recognized some of our outstanding associates at the Myers’ Flyers Class of 2019 Celebration at The Greenbrier Resort. Honorees included Technicians, Sales Associates, Service Advisors, and Finance Managers. This group along with their spouses, partners, and family members made a lasting impact on Carter Myers Automotive in 2019 with their incredible contributions to Moving Lives Forward for our customers, their fellow associates and our communities. 
 
#OwnersJustDoMore #95daysofCMA #MovingLivesForward
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CMA Collects Hundreds of Bikes for Kids

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From mid-November through early December, CMA dealerships across all markets partnered with local non-profits to provide bikes and bike helmets to local children. Bikes are among the most asked-for gifts every holiday season, even amongst families that don't celebrate, and we wanted to help.
 
Over the course of 3 weeks, CMA collected more than 210 bikes, 125 helmets, and thousands of dollars in cash donations for Virginia children. Those donations were distributed through local non-profits including Toy Lift, Toys for Tots...
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Charlottesville Dealers Present Toy Lift with $12,000

 
December 6, 2019

Today, Charlottesville car dealers presented Toy Lift with a check for $12,000. This large donation is made possible by Carter Myers Automotive (CMA), Flow Auto, Malloy Ford, MOC Mid-Atlantic, and Umansky Automotive Group.   

Tom Powell, founder of Toy Lift, retired from Carter Myers Automotive in 2014. Before he did, CMA’s President & CEO, Liza Borches, pulled some local dealers together to support Tom’s efforts to provide a new bike for…
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CMA Celebrates 95 Year Anniversary

 

Today is the 95th anniversary of the day CMA opened the doors of our very first dealership!

On December 4, 1924, H. Carter Myers opened Petersburg Motor Company, Inc., a Ford dealership in downtown Petersburg, VA. CLICK HERE to read about CMA’s history from then until present day.

Celebrating our 95th year of business, CMA now includes 17 franchises in 15 locations across Virginia with more than 3000 vehicles in stock and over 670…

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Kim Turner Qualifies for National Hyundai Competition

 
Kim Turner, CMA's Colonial Hyundai Service Advisor, was invited to participate in Hyundai's Service Adviser Skills Challenge. The competition is designed to highlight Service Advisors' daily activities and to test their knowledge of Hyundai vehicles, their features, and maintenance. It included a written exam, a one-on-one interview with Hyundai's corporate team, and role play with one of Hyundai…
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CMA Participates in Intensive Ford Dealer Conference

 

Liza Borches, CEO of Carter Myers Automotive, and Brandon Stanhope, General Manager of CMA's Williamsburg Ford, participated in an intensive, four-day seminar for dealers in Dearborn, Michigan, sponsored by Ford Motor Company. The seminar discussed ways to meet or exceed customer expectations and to help those customers be more completely satisfied every time they visit the dealership to shop, to buy or lease a new or used vehicle, or to get their existing vehicle…
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CMA's Bike Drive for the Holidays

 
CMA is dedicated to transportation, and sometimes that doesn't mean cars. For the next few weeks, CMA is partnering with local non-profits to provide bikes and bike helmets to local children. Bikes are among the most asked-for gifts every holiday season, even amongst families that don't celebrate, and we want to help!

If you can donate a new bike or bike helmet, please bring it into the dealership. If you can spare a…
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Liza Borches Featured by FCA's Women Dealers


Fiat Chrysler Automobiles US (FCA) has nearly 100 women dealers who own more than 50% pf their dealerships. Recently, they chose to highlight Liza Borches, President and CEO of Carter Myers Automotive. CLICK HERE to read their article.

One item FCA highlighted is that CMA is not only a family-owned business, but we are also employee owned through a unique Employee Stock Ownership Plan (ESOP). All associates have the opportunity to earn ownership in the…
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