Competing with Carvana, CarMax and... Cardoom?
Automotive News, August 2021
Matt Walsh said he thinks ads by online used-vehicle retailers Carvana and Vroom are creative and funny.
Their humor, though, is based on "decades-old stereotypes" about new-car dealerships that no longer match the consumer experience franchised auto retailers provide, said Walsh, vice president of operations at Carter Myers Automotive in Charlottesville, Va.
This sentiment that the upstart companies draw on outdated perceptions is one I heard from multiple dealership executives and marketing providers this spring while reporting a story...