CMA is Moving Lives Forward

Carter Myers Automotive is a family and employee-owned company serving Virginia since 1924. Our mission is Moving Lives Forward for our associates, our customers, and our communities. We are committed to being more than a place to buy or service a car.

The people in our communities are what drive us every day. We partner with local non-profits to better the lives of our neighbors, and encourage CMA team members to donate time, treasure, and talent to help our communities thrive.

Employee Spotlights

CMA is one of the only dealer groups in the country to share ownership with our employees. Shared ownership means shared success, and #OwnersJustDoMore! We aim to be excellence-driven and a genuinely caring organization in all that we do.

At CMA, our dedication to building life-long personal relationships with our customers begins by building strong relationships with our associates. CLICK HERE to view more CMA Employee Spotlights.

Nearly 100 Years in Virginia

Carter Myers Automotive was founded as Petersburg Motor Company in 1924 in Petersburg, Virginia, by H. Carter Myers. Nearly 100 years later, Liza Myers Borches - representing the fourth generation of the Myers family - is our President and CEO.

CMA has a rich history in Virginia and in the automotive industry. What started as a single Ford dealership has expanded to include 16 dealerships and 17 service centers with nearly 700 associates throughout Virginia.

CMA's Easy Purchase

Buy online and we will deliver to your door!

We value your time. That's why we offer CMA's Easy Purchase, a set of tools to help you calculate payments, value your trade, and even apply for financing - all from the comfort of your home. We want to make your buying experience as stressless and easy as possible. In fact, we can even bring the car to you for a test drive and complete all paperwork without you every having to visit the dealership!

Brands & Locations

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CMA Unveils 4th Solar Dealership

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CMA celebrated Earth Day 2021 by turning on a new solar energy system at CMA’s Valley CDJR in Staunton, VA. CMA was the first dealer group in Virginia to embrace solar energy, beginning in 2018 with CMA’s Colonial Nissan in Charlottesville where we built a one-of-a-kind solar superstructure atop our parking garage. CMA’s next solar projects were at CMA’s Colonial Subaru in Chester and CMA’s Volvo Cars of Charlottesville.

“Transportation is a vital part of life. We are incredibly fortunate to be in an industry that helps humans get where they want and need to…
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CMA’s Subaru Dealerships Raise Nearly $50,000 for Virginia Charities

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CMA's three Subaru dealerships raised over $49,750 for Virginia charities through the recent Share the Love Event:

  • CMA’s Valley Subaru in Staunton, VA, raised $21,000 for Samuel’s Supper
  • CMA’s Subaru of Winchester raised $16,363 for the local SPCA
  • CMA’s Colonial Subaru near Richmond, VA, raised $7,047 for FeedMore, and $5,351 for the Make-A-Wish Foundation
“We are so pleased to support these important local non-profits,” said Liza Borches, CMA’s president & CEO, “CMA’s mission is Moving Lives Forward, and a big part of that is supporting our communities. The money…
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