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CMA is Moving Lives Forward

Carter Myers Automotive is a family and employee-owned company serving Virginia since 1924. Our mission is Moving Lives Forward for our associates, our customers, and our communities. We are committed to being more than a place to buy or service a car.

The people in our communities are what drive us every day. We partner with local non-profits to better the lives of our neighbors, and encourage CMA team members to donate time, treasure, and talent to help our communities thrive.

Employee Spotlights

CMA is one of the only dealer groups in the country to share ownership with our employees. Shared ownership means shared success, and #OwnersJustDoMore! We aim to be excellence-driven and a genuinely caring organization in all that we do.

At CMA, our dedication to building life-long personal relationships with our customers begins by building strong relationships with our associates. CLICK HERE to view more CMA Employee Spotlights.

Nearly 100 Years in Virginia

Carter Myers Automotive was founded as Petersburg Motor Company in 1924 in Petersburg, Virginia, by H. Carter Myers. Nearly 100 years later, Liza Myers Borches - representing the fourth generation of the Myers family - is our President and CEO.

CMA has a rich history in Virginia and in the automotive industry. What started as a single Ford dealership has expanded to include 16 dealerships and 17 service centers with nearly 700 associates throughout Virginia.

CMA's Easy Purchase

Buy online and we will deliver to your door!

We value your time. That's why we offer CMA's Easy Purchase, a set of tools to help you calculate payments, value your trade, and even apply for financing - all from the comfort of your home. We want to make your buying experience as stressless and easy as possible. In fact, we can even bring the car to you for a test drive and complete all paperwork without you every having to visit the dealership!

Brands & Locations

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CMA's Carmen Hinton Wins National Video Contest

Congratulations to Carmen Hinton, Service Manager at CMA's Valley Subaru, on winning NADA's 2022 Women Driving Auto Retail video contest! Her win was announced at the NADA Show in Las Vegas. Watch this video to see our CEO, Liza, accepting the award on Carmen's behalf:



Carmen will receive a $1,000 gift card, complimentary registration to NADA Show 2023 in Dallas, and a scholarship to NADA’s Professional Series, a training program to foster talent working in any dealership department – a value of $2,995. Here's the winning video!



Congratulations, Carmen! We are so proud of…
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CMA & Orchard View Elementry School



CMA's Subaru of Winchester held an essay contest at Orchard View Elementary School so classes could win money for school supplies! We also gave gas cards to every staff member and a donation to the school! What the video to learn more (and for some cuteness overload). We are #proudtobeCMA and are always #MovingLivesForward!
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