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 Liza Borches, president and CEO of Carter Myers Automotive, is the Charlottesville Regional Chamber of Commerce 2020 Business Leader of the Year.

The Daily Progress - December 3, 2020

When the COVID-19 pandemic slowed down business at Carter Myers Automotive dealerships, the business switched gears to help out community members.

CMA created a community helpline and used their cars and staff to pick up groceries and medications or run other errands for people. The dealership had remained open because it was considered an essential business, but the service business and car sales dropped off.

“So associates were coming in each day and people were kind of just standing around without a whole lot to do,” said Liza Borches, president and CEO of Carter Myers. “But our team was committed to being there. We knew we needed to be there for our customers.”

Borches was named the 2020 Business Leader of the Year by the Charlottesville Regional Chamber of Commerce in recognition of those efforts. She said the award was more about her team.

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