About Carter Myers Automotive

CarterMyers1stCarter Myers Automotive (CMA) is a fourth generation family and employee-owned business. CMA originated in 1902 as Stockdell-Myers Hardware Company located in downtown Petersburg, Virginia. In the beginning, they built cars from kits and sold them through the store. After Ford developed the assembly line, the hardware business was liquidated and reincorporated in 1924 as Petersburg Motor Company, Inc. and H. Carter Myers was elected President. The first new car franchise was Ford.MyersJr

H. Carter Myers, Jr. joined the team in 1934. He kept Petersburg Motor Company going throughout the Great Depression and World War II. When new car production was halted, he drove up and down the East Coast purchasing used cars to sell on the lot. In August 1943, he took leave from the company to serve with the U.S. Navy in the Pacific. His aunt, Elizabeth Myers, helped fund the business and was instrumental in its survival. Carter Jr. returned to the company after the war and as times changed, the Myers family invested in new franchises and grew their brand.
H. Carter Myers III

H. Carter Myers III, grandson of the founder, joined the company in 1965, upon graduating from the University of Virginia's McIntire School of Commerce. He was elected President in 1974 and now serves as Executive Chairman. Carter III has been very active in the automotive industry, serving as President of the Virginia Automobile Dealers Association (VADA) in 1995 and as Chair of the National Automobile Dealers Association (NADA) in 2002. In 2010, Mr. Myers was named the Time Magazine Virginia Dealer of the Year.Liza Myers Borches In 2016, he was honored with a Lifetime Achievement Award from the American International Automobile Dealers Association.

Elizabeth Myers Borches joined the CMA team in 2003 after 7 years working with American Honda. Also a graduate of the University of Virginia's McIntire School of Commerce, Liza's first role in the family company was purchasing a Volvo store in Charlottesville where Liza served as General Manager from 2004 to 2010. In October 2011, Liza was the 4th generation of her family to be named CMA President. She now serves as President and CEO for all CMA dealerships. Liza is the first 4th generation dealer to be on the board of the VADA. She has received numerous awards including Ford's 2009 Salute to Dealers Award, Charlottesville Woman's 4 Under 40 Award, the 2011 Athena Leadership Award, and Automotive News' 2013 "Top 40 Industry Leaders Under 40."

Dedication to our employees and the communities we serve has always been a priority at Carter Myers Automotive. In 1979, the company converted a Profit Sharing Plan to an Employee Stock Ownership Plan (ESOP). Our employees now own over 26% of the organization and CMA is still one of the only auto groups in the industry that shares ownership equity with their employees. Carter Myers Automotive was also awarded the 2013 Hovey S. Dabney Award for Corporate Citizenship from the Charlottesville Regional Chamber of Commerce and in 2017 was named one of the Richmond area's "Best Places to Work" through a Workplace Dynamics survey for the Richmond Times Dispatch.

We now operate 13 dealerships and 15 franchises in Central Virginia. In Charlottesville we have Colonial Auto Center, Colonial Nissan and Volvo of Charlottesville. In the Richmond area we have Colonial Honda, Colonial Kia, Heritage ChevroletColonial Hyundai and Colonial Subaru. And in Staunton we operate Valley Chrysler Dodge Jeep RAMValley Honda, Valley Nissan, Valley Subaru and Valley VW. After more than 90 years in the automotive industry, our family's traditional values of integrity, respect and customer service are still the hallmarks by which we do business.

Colonial Honda

2100 Walthall Center Drive
Chester, VA, 23831
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Sales:
(888) 490-4762
Service:
(888) 658-1537

Colonial Kia

2300 Walthall Center Drive
Chester, VA, 23836
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Phone:
(804) 431-3838

Colonial Hyundai

2200 Walthall Center Drive
Chester, VA, 23831
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Phone:
(804) 414-2020

Heritage Chevrolet

12420 Jefferson Davis Hwy
Chester, VA 23831
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Sales:
(888) 407-6261
Service:
(888) 439-1016

Colonial Auto Center

100 Myers Drive
Charlottesville, VA, 22901
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Phone:
(800) 496-6135

Volvo of Charlottesville

3025 Ivy Road
Charlottesville, VA, 22901
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Phone:
(888) 309-7577

Valley Honda

296 Lee Jackson Highway
Staunton, VA, 24401
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Sales:
(800) 277-0598
Service:
(540) 886-2357

Valley VW

314 Lee Jackson Highway
Staunton VA, 24401
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Phone:
(888) 377-5781

Colonial Nissan

100 Myers Drive
Charlottesville, VA 22901 
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Sales:
(888) 607-5930

Valley Nissan of Staunton

297 Lee Jackson Hwy.
Staunton, VA 24401
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Sales:
(540) 213-9600
Service:
(540) 213-9602

Valley Subaru

299 Lee Jackson Hwy
Staunton, VA 24401
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Sales:
(877) 645-8701
Service:
(888) 404-5319

Colonial Subaru

2122 Ruffin Mill Road
South Chesterfield, VA 23834
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Sales:
(888) 929-4456
Service:
(888) 711-9672