Carter Myers Automotive

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CMA's Easy Purchase

Buy online and we will deliver to your door!

We value your time. That's why we offer CMA's Easy Purchase, a set of tools to help you calculate payments, value your trade, and even apply for financing - all from the comfort of your home. We want to make your buying experience as stressless and easy as possible. In fact, we can even bring the car to you for a test drive and complete all paperwork without you every having to visit the dealership!

CMA is Moving Lives Forward

Carter Myers Automotive is a family and employee-owned company serving Virginia since 1924. Our mission is Moving Lives Forward for our associates, our customers, and our communities. We are committed to being more than a place to buy or service a car.

The people in our communities are what drive us every day. We partner with local non-profits to better the lives of our neighbors, and encourage CMA team members to donate time, treasure, and talent to help our communities thrive.

Employee Spotlights

CMA is one of the only dealer groups in the country to share ownership with our employees. Shared ownership means shared success, and #OwnersJustoCareMore! We aim to be excellence-driven and a genuinely caring organization in all that we do.

At CMA, our dedication to building life-long personal relationships with our customers begins by building strong relationships with our associates. CLICK HERE to view more CMA Employee Spotlights.

Nearly 100 Years in Virginia

Carter Myers Automotive was founded as Petersburg Motor Company in 1924 in Petersburg, Virginia, by H. Carter Myers. Nearly 100 years later, Liza Myers Borches - representing the fourth generation of the Myers family - is our President and CEO.

CMA has a rich history in Virginia and in the automotive industry. What started as a single Ford dealership has expanded to include 24 dealerships throughout Virginia, West Virginia and North Carolina.

Brands & Locations

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CMA Purchases Subaru of Winchester

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CMA is pleased to announce the acquisition of Subaru of Winchester. The dealership will operate as CMA’s Subaru of Winchester at its existing location, 3019 Valley Avenue in Winchester, VA.

“We are excited to bring CMA’s mission of Moving Lives Forward to Winchester,” said Liza Borches, CMA’s President & CEO. “Our goal is to always be improving the lives of our associates, our customers, and our communities. The Subaru of Winchester team, led by GM Bobby Williams, has already been living that mission through their work with the local SPCA and the Subaru Love Promise program...
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CMA Valley Subaru donates $31,000 to People Places

“It’s going to go to support our therapeutic foster care program and serve those kids. It’s the youth in our own local communities that are in foster care that are going to see the results from what we can do with this money,” said People Places Outreach and Communications Specialist Spencer Eavers.

CMA Valley Subaru employees said they were honored to donate the money to People Places. Learn more: https://bit.ly/3WOqSEF

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