The fourth generation at Carter Myers Automotive leads an expanding dealership groupAs the daughter of H. Carter Myers III, Liza Borches has been in or around auto dealerships her entire life. Her father, a former chairman of the National Automotive Dealers Association, was the third generation to run the dealership group in Virginia. Still, Borches didn’t always see herself running the family business.
“I would not say growing up my plan was to live in Charlottesville and lead our auto group,” Borches tells Automotive Buy Sell Report.
She is now the fourth generation to lead Carter Myers Automotive. Even though family-owned dealership groups may seem to be an endangered species in this time of consolidation, Borches sees her group’s ownership structure as a strength.
“We have a really nice combination, family-owned and employee-owned,” she says. “That gives [CMA] a different flavor...”
