Automotive News, August 2021
Matt Walsh said he thinks ads by online used-vehicle retailers Carvana and Vroom are creative and funny.
Their humor, though, is based on "decades-old stereotypes" about new-car dealerships that no longer match the consumer experience franchised auto retailers provide, said Walsh, vice president of operations at Carter Myers Automotive in Charlottesville, Va.
This sentiment that the upstart companies draw on outdated perceptions is one I heard from multiple dealership executives and marketing providers this spring while reporting a story about how — and even whether — dealerships should respond to Vroom's Super Bowl commercial. The 30-second ad, called "Dealership Pain," showed a car salesman threatening a customer with an electric shock, followed by a sunny image of the same customer watching from his lawn as Vroom dropped off a sedan...
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