CMA Thinks Pink

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If you see a CMA associate wearing a pink t-shirt or pink ribbon hat at any CMA dealership, it's not just to raise awareness in support of Breast Cancer Awareness Month. Each of those CMA owners made small contributions to the Virginia Breast Cancer Foundation in order to get those shirts and hats.

VBCF is a statewide nonprofit committed to the eradication of breast cancer. VBCF advocates for health policies and research that benefit Virginians in all stages of the disease and provides resources for the most vulnerable in our state, including LGBTQ+ patients and rural populations...
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CMA's Subaru Dealerships Raise $14,000 for Local Schools

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CMA & Subaru of America Donated a Total of $14,000 to Local Schools

All 3 of CMA's Subaru dealerships participated in the Subaru Loves Learning program in September 2021:
  • CMA's Subaru of Winchester raised $3,000 each for two schools: Bunker Hill Elementary in Bunker Hill, West Virginia, and Orchard View Elementary located in Winchester, Virginia.
  • CMA's Valley Subaru raised $5,000 for Stuarts Draft Elementary School in Stuarts Draft, VA.
  • CMA's Colonial Subaru raised $3,000 for Marguerite Christian Elementary School in Colonial Heights, VA.
CMA also collected notes of appreciation...
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CMA Participates in 2021 Day of Caring

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CMA was proud to participate in the 30th annual United Way Day of Caring! Our team worked at the Rockfish Valley Community Center in Nelson County, VA. The Community Center houses a weekly farmer's market, a coffee shop, a thrift store, and artisan studios plus has a skate park and recreation fields. The CMA crew painted and stained their new outdoor stage and helped create a pictorial history of the Center by rehabbing 80-year-old window sashes into art frames. Special thanks to our partners at Zurich for volunteering with us! #CMAgivesback #unitedwaydayofcaring #Movinglivesforward
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Carter Myers Automotive Fuels the Fight Against Pediatric Cancer

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Carter Myers Automotive (CMA) is observing Childhood Cancer Awareness Month with its annual #FueltheFight campaign. For each vehicle sold during the month of September, CMA’s dealerships throughout Virginia will make a donation to local non-profits that support pediatric cancer research and treatment.

“We are so proud to support the incredible work of these organizations,” said Liza Borches, CEO of Carter Myers Automotive, “As a family and employee-owned company, CMA has always made giving back to our communities a top priority. Our corporate mission is Moving Lives Forward..."
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Competing with Carvana, CarMax and... Cardoom?

Automotive News, August 2021

Matt Walsh said he thinks ads by online used-vehicle retailers Carvana and Vroom are creative and funny.

Their humor, though, is based on "decades-old stereotypes" about new-car dealerships that no longer match the consumer experience franchised auto retailers provide, said Walsh, vice president of operations at Carter Myers Automotive in Charlottesville, Va.

This sentiment that the upstart companies draw on outdated perceptions is one I heard from multiple dealership executives and marketing providers this spring while reporting a story...
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Congratulations to Rob Hudgins on celebrating 30 years with CMA!

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Rob is a life-long resident of the Charlottesville area. He currently lives in northern Albemarle with his wife Dawn, their daughters Laura and Elizabeth, and three dogs. When he’s not working, Rob enjoys riding his Harley Street 750, cooking, spending time with his family, and gardening.

At work, Rob’s diligence and commitment has helped CMA's Colonial Auto Center earn our reputation as the regional leader in Ford diesel repair. Rob has been a Ford Senior Master technician for over 20 years. He is the Ford Fleet team leader and...

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CMA's Valley Honda Week of Service

2048 × 1536 Employees from CMA’s Valley Honda joined thousands of volunteers across North America participating in Honda’s fifth annual Week of Service, in which Honda associates conduct volunteer service activities in local communities.

CMA’s Valley Honda team worked at Creative Works Farm on various projects for Camp LIGHT, a summer day camp for at-risk youth and individuals with special needs. CMA is proud to support such an amazing organization and to be part of #TeamHondaCares! #CMAgivesback #proudtobeCMA
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Liza Borches Honored with 2021 Leadership Award

1000 × 1500 CMA is proud to share that our CEO, Liza Borches, has been selected as one of only four executives in the Richmond, VA, area to receive a Leadership Award from the Richmond Times-Dispatch for 2021.

For the Leadership awards, employees were asked about their confidence in the leadership of their companies. These awards were given to one executive in each of the four Top Workplaces categories based on company size — mega, large, midsize and small. Liza is being honored in the Midsize company category. #ownersjustdomore #movinglivesforward

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CMA’s Subaru Dealerships Raise Nearly $50,000 for Virginia Charities

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CMA's three Subaru dealerships raised over $49,750 for Virginia charities through the recent Share the Love Event:

  • CMA’s Valley Subaru in Staunton, VA, raised $21,000 for Samuel’s Supper
  • CMA’s Subaru of Winchester raised $16,363 for the local SPCA
  • CMA’s Colonial Subaru near Richmond, VA, raised $7,047 for FeedMore, and $5,351 for the Make-A-Wish Foundation
“We are so pleased to support these important local non-profits,” said Liza Borches, CMA’s president & CEO, “CMA’s mission is Moving Lives Forward, and a big part of that is supporting our communities. The money…
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