Liza Borches Honored with 2021 Leadership Award

1000 × 1500 CMA is proud to share that our CEO, Liza Borches, has been selected as one of only four executives in the Richmond, VA, area to receive a Leadership Award from the Richmond Times-Dispatch for 2021.

For the Leadership awards, employees were asked about their confidence in the leadership of their companies. These awards were given to one executive in each of the four Top Workplaces categories based on company size — mega, large, midsize and small. Liza is being honored in the Midsize company category. #ownersjustdomore #movinglivesforward

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CMA’s Subaru Dealerships Raise Nearly $50,000 for Virginia Charities

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CMA's three Subaru dealerships raised over $49,750 for Virginia charities through the recent Share the Love Event:

  • CMA’s Valley Subaru in Staunton, VA, raised $21,000 for Samuel’s Supper
  • CMA’s Subaru of Winchester raised $16,363 for the local SPCA
  • CMA’s Colonial Subaru near Richmond, VA, raised $7,047 for FeedMore, and $5,351 for the Make-A-Wish Foundation
“We are so pleased to support these important local non-profits,” said Liza Borches, CMA’s president & CEO, “CMA’s mission is Moving Lives Forward, and a big part of that is supporting our communities. The money…
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CMA’s Charlottesville Dealerships Honored in Readers’ Choice Awards

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CMA’s Colonial Auto Center and CMA’s Volvo Cars of Charlottesville were selected as finalists in the Daily Progress 2021 Readers’ Choice Awards! The newspaper polls local readers for nominations and tallies the votes. Both Cville dealerships were finalists in the New Car Dealer category, and CAC was Runner-Up for Used Car Dealer!  You can find the full publication including all award categories and winners HERE. Our CEO, Liza’s interview is on pages 6-7.

Thanks to every CMA associate in Charlottesville for your hard work. Our customers are showing their appreciation!

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CMA Unveils 4th Solar Dealership

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CMA celebrated Earth Day 2021 by turning on a new solar energy system at CMA’s Valley CDJR in Staunton, VA. CMA was the first dealer group in Virginia to embrace solar energy, beginning in 2018 with CMA’s Colonial Nissan in Charlottesville where we built a one-of-a-kind solar superstructure atop our parking garage. CMA’s next solar projects were at CMA’s Colonial Subaru in Chester and CMA’s Volvo Cars of Charlottesville.

“Transportation is a vital part of life. We are incredibly fortunate to be in an industry that helps humans get where they want and need to…
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#CMAstrong Suicide Awareness Campaign

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During the month of March, CMA is bringing awareness to Suicide Prevention in memory of our first GM at CMA’s Williamsburg Ford, Brandon Stanhope.

For all friends and family across CMA who have lost a loved one to suicide, we are raising money for the National Alliance on Mental Illness of Virginia: NAMIvirginia.org. Now, more than ever, connection and support are critical to mental health.

We have #CMAStrong masks and t-shirts available to purchase, and monetary donations are being accepted at all Carter Myers Automotive dealerships. #CMAgivesback #proudtobeCMA
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A Special Message from CMA's CEO, Liza Borches



From the customer who asked us to deliver their new car to Bangor, Maine (after our driver had a negative Covid-19 test) to the customer who needed a loaner car on Christmas Day... for all the customers who invited us to their homes to pick up their cars for service or for safe at-home vehicle purchases. THANK YOU!

Please watch the video above for a special message from our CEO, Liza Borches.
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Moving Lives Forward with BIKES!!

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CMA’s bike drive this year was a huge success! Thanks to our associates, vendors, and customers, we donated over 700 bikes and toys to Virginia children:

415+ Bikes & Toys for Toys for Tots from CMA’s Richmond, Williamsburg, & Winchester dealerships

250+ Bikes for Salvation Army from CMA’s Valley & Skyline dealerships

40 Bikes + $4,350 for Toy Lift from CMA’s Charlottesville dealerships

A special shout-out to CMA’s Williamsburg Ford for their 1st Annual Brandon Stanhope Bike Drive. That store alone collected 159 bikes for area kids. What a lovely way to honor Brandon’s memory!

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Liza Borches Receives Top Chamber Honor for 2020

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Liza Borches, president and CEO of Carter Myers Automotive, is the Charlottesville Regional Chamber of Commerce 2020 Business Leader of the Year.

When the COVID-19 pandemic slowed down business at Carter Myers Automotive dealerships, the business switched gears to help out community members. CMA created a community helpline and used their cars and staff to pick up groceries and medications or run other errands for people.

“So associates were coming in each day and people were kind of just standing around without a whole lot to do,” said Liza Borches, president and CEO of Carter Myers...
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CMA's Valley Subaru Donates Blankets to Valley Mission

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STAUNTON, Va. (WHSV) — It’s National Homeless Youth Awareness Month, and Subaru is giving back as part of its Subaru Loves to Help initiative by donating 50,000 blankets to 600 homeless shelters across the country, including here in the Valley.

“Our community is so lucky to have the Valley Mission here, so when they said you need to pick a homeless shelter, we said it’s a no brainer. We’ll just go down to the Valley Mission because they do such a fantastic job for our community,” Scott Simons, Managing Partner for CMA’s Valley Subaru, said...
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Liza Borches Earns National Recognition

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Liza Borches, President & CEO of Carter Myers Automotive (CMA), has been named one of the 100 Leading Women in the North American Auto Industry by Automotive News.

“I am very honored to be recognized by Automotive News and know that there is still work to be done to encourage more women to consider a career in the auto industry, especially in retail and customer-connecting positions,” said Liza. “I hope that during my daughter’s…

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