CMA in the Community

Carter Myers Automotive (CMA) observed Childhood Cancer Awareness Month in a big way. For each vehicle sold during the month of September, CMA’s dealerships throughout Virginia made a donation to local non-profits that support pediatric cancer research and treatment and provide resources for local children as they undergo cancer treatment.

“We are so proud to support the incredible work of these organizations,” said Liza Borches, President and CEO of Carter Myers Automotive, “As a family and employee-owned company, CMA has always made giving back to our communities a top priority...

CMA was proud to volunteer for the 29th annual United Way Day of Caring across Greater Charlottesville. Our team was at Georgia’s Healing house all day. Georgia’s friends and their healing house provide health, hope, and healing to women in recovery in our community. Thank you to many members of the CMA family for helping work on maintenance projects, clean-up and yard work to give these women a safe and nice home to live for up to two years during their recovery. To learn more: https://www.georgiasfriends.org/

#unitedwaydayofcaring #ProudtobeCMA #Movinglivesforward

As a team, all CMA dealerships are Fueling the Fight to help families in each of our communities who are battling childhood cancer. We are working to raise awareness and funds for local families who are affected by childhood cancer. Contributions will be going to non-profits serving the communities in which CMA does business:

UVA Children's Hospital - Charlottesville, Staunton, Winchester and Woodstock
ASK Childhood Cancer Foundation - Richmond
Children's Hospital of the King's Daughters - Williamsburg

Here’s what we have going on across all of our market:

All 3 of CMA's Subaru dealerships have won 2020 Subaru Love Promise awards! These awards nationally recognize Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

• CMA's Valley Subaru won the 2020 Customer & Community Commitment Award.
• CMA's Colonial Subaru won the 2020 Community Commitment Award.
• Subaru of Winchester won the 2020 Community Commitment Award.

We are so proud to announce the first-ever winners of CMA’s Moving Lives Forward Scholarships! Born from an idea proposed by a CMA associate, these are awarded to children whose parents work for our company in an effort to move their lives forward through education. Our inaugural winners are:

Wyatt Lamb - $2,500
Attending Universal Technical Institute
Son of Michelle Lang, Charlottesville

Iyaana Johnson - $2,000
Attending Howard University
Daughter of Carlos Johnson, Richmond

Jada Keene - $1,500
Attending Mary Baldwin University
Daughter of Brandi Bane, Staunton

CMA is proud to partner with United Way of Greater Charlottesville to launch a new transportation initiative, Driving Lives Forward, to connect economically disadvantaged individuals and families with reliable vehicles and affordable auto loan financing.

“While working with UWGC for years on the self-sufficiency initiative, it was clear that lack of reliable and affordable transportation was a roadblock for many families in our community. As an auto dealer and community partner, I felt strongly that we needed to be part of the solution,” said Liza Borches, CMA’s President and CEO...

Cox Automotive presented its annual Barbara Cox Woman of the Year Award to Liza Myers Borches, president and CEO of Carter Myers Automotive.

“I am very honored to be recognized by Cox Automotive and know that there is still work to be done to encourage more women to consider a career in the auto industry,” said Liza. “I hope that during my daughter’s generation, women leaders in the auto industry become a normal part of the conversation and that the diversity of our customers and our country is reflected. As our industry evolves..."

WHSV, February 5, 2020

On Wednesday, CMA's Valley Subaru surprised Camp LIGHT, a summer day camp for children with special needs and at-risk youth, with a check in the amount of $23,000.

From mid-November through early December, CMA dealerships across all markets partnered with local non-profits to provide bikes and bike helmets to local children. Bikes are among the most asked-for gifts every holiday season, even amongst families that don't celebrate, and we wanted to help.