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CMA's Easy Purchase

Buy online and we will deliver to your door!

We value your time. That's why we offer CMA's Easy Purchase, a set of tools to help you calculate payments, value your trade, and even apply for financing - all from the comfort of your home. We want to make your buying experience as stressless and easy as possible. In fact, we can even bring the car to you for a test drive and complete all paperwork without you every having to visit the dealership!

CMA is Moving Lives Forward

Carter Myers Automotive is a family and employee-owned company serving Virginia since 1924. Our mission is Moving Lives Forward for our associates, our customers, and our communities. We are committed to being more than a place to buy or service a car.

The people in our communities are what drive us every day. We partner with local non-profits to better the lives of our neighbors, and encourage CMA team members to donate time, treasure, and talent to help our communities thrive.

Employee Spotlights

CMA is one of the only dealer groups in the country to share ownership with our employees. Shared ownership means shared success, and #OwnersJustoCareMore! We aim to be excellence-driven and a genuinely caring organization in all that we do.

At CMA, our dedication to building life-long personal relationships with our customers begins by building strong relationships with our associates. CLICK HERE to view more CMA Employee Spotlights.

Nearly 100 Years in Virginia

Carter Myers Automotive was founded as Petersburg Motor Company in 1924 in Petersburg, Virginia, by H. Carter Myers. Nearly 100 years later, Liza Myers Borches - representing the fourth generation of the Myers family - is our President and CEO.

CMA has a rich history in Virginia and in the automotive industry. What started as a single Ford dealership has expanded to include 24 dealerships throughout Virginia, West Virginia and North Carolina.

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Liza Borches Featured by FCA's Women Dealers


Fiat Chrysler Automobiles US (FCA) has nearly 100 women dealers who own more than 50% pf their dealerships. Recently, they chose to highlight Liza Borches, President and CEO of Carter Myers Automotive. CLICK HERE to read their article.

One item FCA highlighted is that CMA is not only a family-owned business, but we are also employee owned through a unique Employee Stock Ownership Plan (ESOP). All associates have the opportunity to earn ownership in the…
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CMA's Subaru Dealerships Raise $14,000 for Local Schools

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CMA & Subaru of America Donated a Total of $14,000 to Local Schools

All 3 of CMA's Subaru dealerships participated in the Subaru Loves Learning program in September 2021:
  • CMA's Subaru of Winchester raised $3,000 each for two schools: Bunker Hill Elementary in Bunker Hill, West Virginia, and Orchard View Elementary located in Winchester, Virginia.
  • CMA's Valley Subaru raised $5,000 for Stuarts Draft Elementary School in Stuarts Draft, VA.
  • CMA's Colonial Subaru raised $3,000 for Marguerite Christian Elementary School in Colonial Heights, VA.
CMA also collected notes of appreciation...
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