CMA Acquires Miller Auto Group

Carter Myers Automotive Acquires Miller Auto Group

Family & Employee-Owned Company Welcomes 5 New Franchises


Winchester, Virginia - November 3, 2021 - Carter Myers Automotive (CMA), a family and employee-owned dealer group celebrating 97 years in Virginia, has announced the acquisition of Miller Auto Group, including two franchises in Winchester, VA, and three in Martinsburg, WV. With this acquisition, CMA will have 20 locations representing 18 new car brands and employing nearly 1,000 people.  


"We have known the Miller family for many years and are excited to welcome their team to CMA," said Liza Borches, CMA's fourth-generation President & CEO. "As far back as the 1970s, George and John Miller worked with my dad (H. Carter Myers III) as West Virginia and Virginia dealers and through their leadership roles in the National Automobile Dealers Association (NADA). Their legacy will continue and become part of our mission of Moving Lives Forward."


"When the time came for John Miller to retire, we started the discussion about joining CMA," said John Grist, Vice President & COO of Miller Auto Group. "Liza and CMA share our dedication to our communities and by joining CMA, our associates will now earn ownership in the company. We will also be able to leverage the buying power of CMA to grow our existing inventory of new and used vehicles and to expand our service and parts business for every make and model. To reach those goals, we will be hiring additional technicians, salespeople, and parts associates, all of whom will qualify for equity in the company."


Miller Auto Sales was a used car business founded by James M. Miller, Sr. in 1955. After his passing, his twin sons, George and John, grew the business to include new car franchises for Honda, Chevrolet, Chrysler Dodge Jeep Ram, Hyundai, and Toyota. Throughout their careers, George and John Miller were highly regarded in the industry. George was elected NADA Director for West Virginia from 1990 to 1999 and was named 2001 West Virginia TIME Dealer of the Year. He passed away in 2012 and John continued to run the company. John Miller received the same honor as his brother in 2018 when he was named West Virginia TIME Dealer of the Year.


As part of CMA, the dealerships will now operate as CMA's CDJR of Martinsburg, CMA's Chevrolet of Martinsburg, CMA's Honda of Winchester, CMA's Hyundai of Winchester, and CMA's Toyota of Martinsburg. They join CMA's Subaru of Winchester, five CMA dealerships in Staunton, three in Charlottesville, one in Williamsburg, and five in the Richmond, VA market.

Miller Auto Est. 1955

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CMA's Nearly 100-Year History

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We Now Have 6 Locations to Serve the Winchester/Martinsburg Area
CMA's Toyota of Martinsburg
650 Foxcroft Ave
Martinsburg, WV 25401
(855) 997-1221
CMA's Chevrolet of Martinsburg
650 Foxcroft Ave
Martinsburg, WV 25401
(855) 977-0021

CMA's Chrysler Dodge Jeep Ram of Martinsburg
48 Kelly Island Rd
Martinsburg, WV 25401
(855) 974-4757

CMA's Hyundai of Winchester
2934 Valley Ave
Winchester, VA 22601
(855) 971-0525

CMA's Honda of Winchester
3985 Valley Pike
Winchester, VA 22602
(855) 974-5211
CMA's Subaru of Winchester
3019 Valley Ave
Winchester, VA 22601
(888) 319-3470