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CMA’s Subaru Dealerships Raise Nearly $50,000 for Virginia Charities

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CMA's three Subaru dealerships raised over $49,750 for Virginia charities through the recent Share the Love Event:

  • CMA’s Valley Subaru in Staunton, VA, raised $21,000 for Samuel’s Supper
  • CMA’s Subaru of Winchester raised $16,363 for the local SPCA
  • CMA’s Colonial Subaru near Richmond, VA, raised $7,047 for FeedMore, and $5,351 for the Make-A-Wish Foundation
“We are so pleased to support these important local non-profits,” said Liza Borches, CMA’s president & CEO, “CMA’s mission is Moving Lives Forward, and a big part of that is supporting our communities. The money…
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#CMAstrong Suicide Awareness Campaign

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During the month of March, CMA is bringing awareness to Suicide Prevention in memory of our first GM at CMA’s Williamsburg Ford, Brandon Stanhope.

For all friends and family across CMA who have lost a loved one to suicide, we are raising money for the National Alliance on Mental Illness of Virginia: NAMIvirginia.org. Now, more than ever, connection and support are critical to mental health.

We have #CMAStrong masks and t-shirts available to purchase, and monetary donations are being accepted at all Carter Myers Automotive dealerships. #CMAgivesback #proudtobeCMA
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Moving Lives Forward with BIKES!!

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CMA’s bike drive this year was a huge success! Thanks to our associates, vendors, and customers, we donated over 700 bikes and toys to Virginia children:

415+ Bikes & Toys for Toys for Tots from CMA’s Richmond, Williamsburg, & Winchester dealerships

250+ Bikes for Salvation Army from CMA’s Valley & Skyline dealerships

40 Bikes + $4,350 for Toy Lift from CMA’s Charlottesville dealerships

A special shout-out to CMA’s Williamsburg Ford for their 1st Annual Brandon Stanhope Bike Drive. That store alone collected 159 bikes for area kids. What a lovely way to honor Brandon’s memory!

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CMA's Valley Subaru Donates Blankets to Valley Mission

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STAUNTON, Va. (WHSV) — It’s National Homeless Youth Awareness Month, and Subaru is giving back as part of its Subaru Loves to Help initiative by donating 50,000 blankets to 600 homeless shelters across the country, including here in the Valley.

“Our community is so lucky to have the Valley Mission here, so when they said you need to pick a homeless shelter, we said it’s a no brainer. We’ll just go down to the Valley Mission because they do such a fantastic job for our community,” Scott Simons, Managing Partner for CMA’s Valley Subaru, said...
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CMA Donates Over $28,000 to #FueltheFight Against Childhood Cancer

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Carter Myers Automotive (CMA) observed Childhood Cancer Awareness Month in a big way. For each vehicle sold during the month of September, CMA’s dealerships throughout Virginia made a donation to local non-profits that support pediatric cancer research and treatment and provide resources for local children as they undergo cancer treatment.

“We are so proud to support the incredible work of these organizations,” said Liza Borches, President and CEO of Carter Myers Automotive, “As a family and employee-owned company, CMA has always made giving back to our communities a top priority...
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CMA Participates in United Way Day of Caring

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CMA was proud to volunteer for the 29th annual United Way Day of Caring across Greater Charlottesville. Our team was at Georgia’s Healing house all day. Georgia’s friends and their healing house provide health, hope, and healing to women in recovery in our community. Thank you to many members of the CMA family for helping work on maintenance projects, clean-up and yard work to give these women a safe and nice home to live for up to two years during their recovery. To learn more: https://www.georgiasfriends.org/

#unitedwaydayofcaring #ProudtobeCMA #Movinglivesforward
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#FueltheFight Against Childhood Cancer

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As a team, all CMA dealerships are Fueling the Fight to help families in each of our communities who are battling childhood cancer. We are working to raise awareness and funds for local families who are affected by childhood cancer. Contributions will be going to non-profits serving the communities in which CMA does business:

UVA Children's Hospital - Charlottesville, Staunton, Winchester and Woodstock
ASK Childhood Cancer Foundation - Richmond
Children's Hospital of the King's Daughters - Williamsburg

Here’s what we have going on across all of our market:
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All 3 of CMA's Subaru Dealerships Win Awards

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All 3 of CMA's Subaru dealerships have won 2020 Subaru Love Promise awards! These awards nationally recognize Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.
  • CMA's Valley Subaru won the 2020 Customer & Community Commitment Award.
  • CMA's Colonial Subaru won the 2020 Community Commitment Award.
  • Subaru of Winchester won the 2020 Community Commitment Award.
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CMA Awards 4 Moving Lives Forward Scholarships



We are so proud to announce the first-ever winners of CMA’s Moving Lives Forward Scholarships! Born from an idea proposed by a CMA associate, these are awarded to children whose parents work for our company in an effort to move their lives forward through education. Our inaugural winners are:

Wyatt Lamb - $2,500
Attending Universal Technical Institute
Son of Michelle Lang, Charlottesville

Iyaana Johnson - $2,000
Attending Howard University
Daughter of Carlos Johnson, Richmond

Jada Keene - $1,500
Attending Mary Baldwin University
Daughter of Brandi Bane, Staunton
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Announcing CMA's Driving Lives Forward Initiative

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CMA is proud to partner with United Way of Greater Charlottesville to launch a new transportation initiative, Driving Lives Forward, to connect economically disadvantaged individuals and families with reliable vehicles and affordable auto loan financing.

“While working with UWGC for years on the self-sufficiency initiative, it was clear that lack of reliable and affordable transportation was a roadblock for many families in our community. As an auto dealer and community partner, I felt strongly that we needed to be part of the solution,” said Liza Borches, CMA’s President and CEO...
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