CMA's News and Events

CMA & Subaru of America Donated a Total of $14,000 to Local Schools

All 3 of CMA's Subaru dealerships participated in the Subaru Loves Learning program in September 2021:

• CMA's Subaru of Winchester raised $3,000 each for two schools: Bunker Hill Elementary in Bunker Hill, West Virginia, and Orchard View Elementary located in Winchester, Virginia.
• CMA's Valley Subaru raised $5,000 for Stuarts Draft Elementary School in Stuarts Draft, VA.
• CMA's Colonial Subaru raised $3,000 for Marguerite Christian Elementary School in Colonial Heights, VA.

CMA also collected notes of appreciation...

CMA was proud to participate in the 30th annual United Way Day of Caring! Our team worked at the Rockfish Valley Community Center in Nelson County, VA. The Community Center houses a weekly farmer's market, a coffee shop, a thrift store, and artisan studios plus has a skate park and recreation fields. The CMA crew painted and stained their new outdoor stage and helped create a pictorial history of the Center by rehabbing 80-year-old window sashes into art frames. Special thanks to our partners at Zurich for volunteering with us! #CMAgivesback #unitedwaydayofcaring #Movinglivesforward

Carter Myers Automotive (CMA) is observing Childhood Cancer Awareness Month with its annual #FueltheFight campaign. For each vehicle sold during the month of September, CMA’s dealerships throughout Virginia will make a donation to local non-profits that support pediatric cancer research and treatment.

“We are so proud to support the incredible work of these organizations,” said Liza Borches, CEO of Carter Myers Automotive, “As a family and employee-owned company, CMA has always made giving back to our communities a top priority. Our corporate mission is Moving Lives Forward..."

The Salvation Army presented CMA’s Valley Dealerships with the Angel Tree Award! We are so proud and so honored that we are able to give back to our community. Thank you for the recognition. We will continue to give back and serve our every way we can! #CMAgivesback #proudtobeCMA #movinglivesforward

Automotive News, August 2021

Matt Walsh said he thinks ads by online used-vehicle retailers Carvana and Vroom are creative and funny.

Their humor, though, is based on "decades-old stereotypes" about new-car dealerships that no longer match the consumer experience franchised auto retailers provide, said Walsh, vice president of operations at Carter Myers Automotive in Charlottesville, Va.

This sentiment that the upstart companies draw on outdated perceptions is one I heard from multiple dealership executives and marketing providers this spring while reporting a story...

 

Rob is a life-long resident of the Charlottesville area. He currently lives in northern Albemarle with his wife Dawn, their daughters Laura and Elizabeth, and three dogs. When he’s not working, Rob enjoys riding his Harley Street 750, cooking, spending time with his family, and gardening.

At work, Rob’s diligence and commitment has helped CMA's Colonial Auto Center earn our reputation as the regional leader in Ford diesel repair. Rob has been a Ford Senior Master technician for over 20 years. He is the Ford Fleet team leader and...

Employees from CMA’s Valley Honda joined thousands of volunteers across North America participating in Honda’s fifth annual Week of Service, in which Honda associates conduct volunteer service activities in local communities.

CMA’s Valley Honda team worked at Creative Works Farm on various projects for Camp LIGHT, a summer day camp for at-risk youth and individuals with special needs. CMA is proud to support such an amazing organization and to be part of #TeamHondaCares! #CMAgivesback #proudtobeCMA

CMA is proud to share that our CEO, Liza Borches, has been selected as one of only four executives in the Richmond, VA, area to receive a Leadership Award from the Richmond Times-Dispatch for 2021.

For the Leadership awards, employees were asked about their confidence in the leadership of their companies. These awards were given to one executive in each of the four Top Workplaces categories based on company size — mega, large, midsize and small. Liza is being honored in the Midsize company category. #ownersjustdomore #movinglivesforward

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CMA's three Subaru dealerships raised over $49,750 for Virginia charities through the recent Share the Love Event:

• CMA’s Valley Subaru in Staunton, VA, raised $21,000 for Samuel’s Supper
• CMA’s Subaru of Winchester raised $16,363 for the local SPCA
• CMA’s Colonial Subaru near Richmond, VA, raised $7,047 for FeedMore, and $5,351 for the Make-A-Wish Foundation

“We are so pleased to support these important local non-profits,” said Liza Borches, CMA’s president & CEO, “CMA’s mission is Moving Lives Forward, and a big part of that is supporting our communities. The money…

CMA’s Colonial Auto Center and CMA’s Volvo Cars of Charlottesville were selected as finalists in the Daily Progress 2021 Readers’ Choice Awards! The newspaper polls local readers for nominations and tallies the votes. Both Cville dealerships were finalists in the New Car Dealer category, and CAC was Runner-Up for Used Car Dealer!  You can find the full publication including all award categories and winners HERE. Our CEO, Liza’s interview is on pages 6-7.

Thanks to every CMA associate in Charlottesville for your hard work. Our customers are showing their appreciation!