CMA's News and Events

As a team, all CMA dealerships are Fueling the Fight to help families in each of our communities who are battling childhood cancer. We are working to raise awareness and funds for local families who are affected by childhood cancer. Contributions will be going to non-profits serving the communities in which CMA does business:

UVA Children's Hospital - Charlottesville, Staunton, Winchester and Woodstock
ASK Childhood Cancer Foundation - Richmond
Children's Hospital of the King's Daughters - Williamsburg

Here’s what we have going on across all of our market:

All 3 of CMA's Subaru dealerships have won 2020 Subaru Love Promise awards! These awards nationally recognize Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

• CMA's Valley Subaru won the 2020 Customer & Community Commitment Award.
• CMA's Colonial Subaru won the 2020 Community Commitment Award.
• Subaru of Winchester won the 2020 Community Commitment Award.

CMA is pleased to announce the acquisition of Subaru of Winchester. The dealership will operate as CMA’s Subaru of Winchester at its existing location, 3019 Valley Avenue in Winchester, VA.

“We are excited to bring CMA’s mission of Moving Lives Forward to Winchester,” said Liza Borches, CMA’s President & CEO. “Our goal is to always be improving the lives of our associates, our customers, and our communities. The Subaru of Winchester team, led by GM Bobby Williams, has already been living that mission through their work with the local SPCA and the Subaru Love Promise program...

We are so proud to announce the first-ever winners of CMA’s Moving Lives Forward Scholarships! Born from an idea proposed by a CMA associate, these are awarded to children whose parents work for our company in an effort to move their lives forward through education. Our inaugural winners are:

Wyatt Lamb - $2,500
Attending Universal Technical Institute
Son of Michelle Lang, Charlottesville

Iyaana Johnson - $2,000
Attending Howard University
Daughter of Carlos Johnson, Richmond

Jada Keene - $1,500
Attending Mary Baldwin University
Daughter of Brandi Bane, Staunton

CMA is proud to partner with United Way of Greater Charlottesville to launch a new transportation initiative, Driving Lives Forward, to connect economically disadvantaged individuals and families with reliable vehicles and affordable auto loan financing.

“While working with UWGC for years on the self-sufficiency initiative, it was clear that lack of reliable and affordable transportation was a roadblock for many families in our community. As an auto dealer and community partner, I felt strongly that we needed to be part of the solution,” said Liza Borches, CMA’s President and CEO...

Mindy Williams, CMA's Colonial Subaru Service Advisor, has been named a Subaru STAR for the second year in a row! She and her husband, Matt (a CMA technician), just recently had their first child and Mindy is already back to work serving customers.

From Subaru:

On behalf of Subaru of America, Inc., the DC Zone and myself, I want to congratulate you on being recognized as a Subaru Service Advisor STAR for 2019. This award is given only to the Top 10 Advisors who exhibit not only excellence in their job responsibilities, but also a strong commitment to the…

Over the past few months, we have been working hard at CMA to use this time to figure out how we can move more lives forward for our customers, our associates and our community. We know that customers want a better, more seamless and efficient car-buying experience. During COVID, we have streamlined our ability to deliver cars to our customers' homes, connect virtually, and help them truly enjoy the whole ownership experience.

CMA associates have been having a blast delivering cars to Maryland, North Carolina, West Virginia and many to homes just a few miles away from our dealerships…

Cox Automotive presented its annual Barbara Cox Woman of the Year Award to Liza Myers Borches, president and CEO of Carter Myers Automotive.

“I am very honored to be recognized by Cox Automotive and know that there is still work to be done to encourage more women to consider a career in the auto industry,” said Liza. “I hope that during my daughter’s generation, women leaders in the auto industry become a normal part of the conversation and that the diversity of our customers and our country is reflected. As our industry evolves..."