CMA's News and Events

 

Liza Borches, President & CEO of Carter Myers Automotive (CMA), has been named one of the 100 Leading Women in the North American Auto Industry by Automotive News.

“I am very honored to be recognized by Automotive News and know that there is still work to be done to encourage more women to consider a career in the auto industry, especially in retail and customer-connecting positions,” said Liza. “I hope that during my daughter’s…

CMA is pleased to announce the acquisition of Subaru of Winchester. The dealership will operate as CMA’s Subaru of Winchester at its existing location, 3019 Valley Avenue in Winchester, VA.

“We are excited to bring CMA’s mission of Moving Lives Forward to Winchester,” said Liza Borches, CMA’s President & CEO. “Our goal is to always be improving the lives of our associates, our customers, and our communities. The Subaru of Winchester team, led by GM Bobby Williams, has already been living that mission through their work with the local SPCA and the Subaru Love Promise program...

CMA is proud to partner with United Way of Greater Charlottesville to launch a new transportation initiative, Driving Lives Forward, to connect economically disadvantaged individuals and families with reliable vehicles and affordable auto loan financing.

“While working with UWGC for years on the self-sufficiency initiative, it was clear that lack of reliable and affordable transportation was a roadblock for many families in our community. As an auto dealer and community partner, I felt strongly that we needed to be part of the solution,” said Liza Borches, CMA’s President and CEO...

Mindy Williams, CMA's Colonial Subaru Service Advisor, has been named a Subaru STAR for the second year in a row! She and her husband, Matt (a CMA technician), just recently had their first child and Mindy is already back to work serving customers.

From Subaru:

On behalf of Subaru of America, Inc., the DC Zone and myself, I want to congratulate you on being recognized as a Subaru Service Advisor STAR for 2019. This award is given only to the Top 10 Advisors who exhibit not only excellence in their job responsibilities, but also a strong commitment to the…

Over the past few months, we have been working hard at CMA to use this time to figure out how we can move more lives forward for our customers, our associates and our community. We know that customers want a better, more seamless and efficient car-buying experience. During COVID, we have streamlined our ability to deliver cars to our customers' homes, connect virtually, and help them truly enjoy the whole ownership experience.

CMA associates have been having a blast delivering cars to Maryland, North Carolina, West Virginia and many to homes just a few miles away from our dealerships…

Cox Automotive presented its annual Barbara Cox Woman of the Year Award to Liza Myers Borches, president and CEO of Carter Myers Automotive.

“I am very honored to be recognized by Cox Automotive and know that there is still work to be done to encourage more women to consider a career in the auto industry,” said Liza. “I hope that during my daughter’s generation, women leaders in the auto industry become a normal part of the conversation and that the diversity of our customers and our country is reflected. As our industry evolves..."

?We started our #MyersFlyers program 3 years ago to honor the people who are excelling in their roles within CMA. We honor them not only for the profits they bring, but also for their CSI scores, year over year improvement, and doing everything that is worthy of our #MovingLivesForward and #OwnersJustDoMore mottos. This year, we took select Technicians, Sales Associates, Service Advisors, Finance Managers, and their family members to the Greenbrier Resort for our Myers' Flyers celebration. This is a compilation video of the event, created by another CMA associate. We are #proudtobeCMA!